Hermès,a well-known French luxury brand,has long been famous for its handmade leather goods and silk scarves,symbolizing elegance,exquisite craftsmanship,and uniqueness.However,its quota system has always been a focal point of public attention.
Hermès Quota System:Definition and Controversy
The Hermès quota system is designed to maintain the exclusivity and appeal of its most popular handbags,such as the Birkin and Kelly bags.Under this system,customers are allowed to purchase a maximum of two"quota bags"per year,with purchasing eligibility typically restricted to consumers who have a long-standing shopping history with Hermès.
While this system helps maintain the brand's high-end image,it has also sparked controversy.Two California residents,Tina Cavalleri and Mark Glinoga,have filed a class-action lawsuit against Hermès,accusing the company of violating anti-monopoly and commercial regulations.They argue that Hermès requires consumers to purchase other products before being granted the right to buy a Birkin bag,a practice they deem unreasonable.Cavalleri,who has spent tens of thousands of dollars on a Birkin bag,was still denied the opportunity to purchase another one;Glinoga,too,has repeatedly attempted to buy a Birkin bag but was advised to purchase other accessories first.Hermès has not yet commented on the lawsuit,but the case highlights the brand's sales strategy oriented towards exclusivity.
Operation and Impact of the Quota System
By controlling product supply,the Hermès quota system further enhances the brand's image as a symbol of luxury,uniqueness,and prestige.The Birkin bag,known for its exquisite craftsmanship and celebrity endorsements,can now fetch double its original price on the secondary market.Over time,the Birkin bag has evolved from a mere fashion statement to a highly sought-after luxury item.
Despite the strict quota system,Hermès'implementation standards vary across different regions.Some boutiques allow customers to purchase two quota items consecutively,while others set intervals between purchases.Typically,customers communicate with sales associates to understand the specific regulations of their local boutiques in order to better adapt to the system.
Quota Bags vs.Non-Quota Bags
Hermès'quota bags include the Birkin,Kelly,Constance,and certain regional-specific styles such as Kelly Danse and Kelly Ado.These handbags are classified as quota items due to limited inventory or high market demand.However,not all Hermès bags are subject to quotas.Non-quota bags,such as the Lindy,Evelyne,and Picotin,are popular choices among Hermès enthusiasts for their beautiful appearance and practicality,and they are not subject to strict quota restrictions.
How to Increase Your Chances of Obtaining Quota Bags
Despite the strict quota system,consumers still have some strategies to increase their chances of obtaining quota bags.For example,shopping at Hermès boutiques abroad may offer more quota opportunities;purchasing special-order(SO)bags or becoming a super VIP customer may also grant additional quota opportunities.However,these methods require additional effort and time.
The Allure of Hermès Quota Bags
Hermès quota bags,such as the Birkin and Kelly,are not just handbags but a combination of luxury,craftsmanship,and investment potential.Each bag is meticulously crafted by artisans,using top-grade leather and metal fittings,with classic and timeless designs.These bags are not only symbols of fashion but also markers of status and taste.Additionally,they hold significant investment value on the secondary market,with their value potentially increasing significantly over time.